Porsche 2015 Annual Report Download - page 110

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This is the best way to describe the very special precious stone
from Porsche. A diamond with eight facets? “Let’s just say, those
are the main facets that shine thanks to the special polish given
byPorsche,” Achleitner says, laughing. “As with a real diamond,
there are countless other facets, and all of these together result
in the special radiance emanated by the 911.”
A radiance that has always spurred the company forwards. The
Porsche 911 is synonymous with the brand – and it is a highly
successful product. As such, it not only makes a considerable
contribution towards the strong company profit situation, but also
guides the company’s path into the future with its great number
ofnew technologies. The other Porsche models benefit from
these, like the new generations of 718 Boxter and 718 Cayman,
which are also on the road with turbo-charge engines. Since
theend of last year, Achleitner has been responsible for this
model range as well, thus putting him in charge of all two-door
sports cars from Porsche.
He has the know-how about these vehicles from Porsche, and his
colleagues the know-how about the four-door models and the
production version of the MissionE electric sports cars: the com-
plete know-how for the best sports car in every segment is in
place. Whether combustion engine, plug-in hybrid engine or purely
electrical. “Some people are in awe of our consistent degree of
perfection,” says August Achleitner with healthy self-confidence.
“Not us. Porsche is Porsche after all.”
911
Is
Synonymous
with the
Porsche
Brand.
911 – Mission E106
Annual Report — Porsche AG — 2015