Porsche 2015 Annual Report Download - page 124

Logistical Backbone in Sachsenheim
The central spare parts warehouse in Sachsen-
heim is Porsche’s logistical backbone. It is located
19kilometres from the headquarters in Zuffen-
hausen. 100,000 spare parts and 35,000 develop-
ment parts are handled over a storage space
of170,000 square metres. Over 400 employees
process up to 23,000 tickets every day, from
incoming orders through to dispatch. The specially
developed tugger train concept ensures that
operations run smoothly and on schedule. The
tugger trains run continuously between the
46stations on the plant grounds. Like all of the
vehicles in the warehouse, even the tuggers
areall-electric. The location generates its own
energy. 8,500 photovoltaic modules over an
area of 40,000 square metres provide around
two million kilowatt-hours of electricity every
year. The location also has its own combined heat
and power plant.
New Toolmaking Division
The sports car manufacturer acquired the tool-
making division of Kuka Systems GmbH in the year
under review and continued to operate the divi-
sion as a wholly owned subsidiary of Porsche AG.
Over 600 employees at Porsche Werkzeugbau
GmbH’s locations in Schwarzenberg in the
German state of Saxony and Dubnica in Slovakia
strengthen the Company’s expertise, especially
inthe production of complex aluminium parts.
The subsidiary specialises in method planning,
engineering design, toolmaking and systems
solutions for forming and cutting tools in the
automotive sector. It has already built tools for
the side panels of Porsche’s Panamera and
Macan models.
Customers Vouch for Premium Quality
The Porsche brand enjoys an excellent reputation
in the leading markets of the U.S., China and
Europe. According to U.S.-based market research
institution J.D. Power, the sports car manufac-
turer is top-rated by U.S. and Chinese customers,
for instance. The U.S. customer survey named
Porsche as the highest-quality brand for the third
year in a row. As in 2013 and 2014, Porsche was
placed first overall in the 2015 “Initial Quality Study”,
in which J.D. Power surveyed 84,000 buyers of
2015 models in the U.S. exactly 90 days after
registration of their new vehicle. The overall rating
is based on 233 different categories including
handling and design, as well as practicality and
vehicle comfort. The Porsche 911 was ranked
highest by U.S. customers for the fourth con-
secutive year and received the J.D. Power Award
for the vehicle with the highest customer satis-
faction in the “Midsize Premium Sporty Car”
segment. The Boxster also proved a recipe for
success in the year under review: for the third
time in a row, the mid-engined roadster placed
first in the “Compact Premium Sporty Car”
segment, followed directly by the mid-engined
Cayman Coupé.
Porsche was ranked the top premium automotive
brand by Chinese buyers. The Macan took first
place in the mid-range premium SUV category
in the “2015 China Initial Quality Study” (IQS).
The study is based on feedback from around
21,700 Chinese new car owners who purchased
vehicles between October and June 2015.
Procurement
Porsche AG added attractive vehicle projects to its product range in
financial year 2015. For instance, procurement successfully ramped
upambitious projects such as the 911 GT3 RS, the Cayman GT4, the
Boxster Spyder and the latest 911 generation with turbo engines thanks
toclose cooperation with our supplier partners.
An additional highlight over the past year was the stellar motorsport
season. Porsche claimed all of the World Endurance Championship titles
and celebrated a double victory at Le Mans. The brand’s winning finish
tothe season once again underscored Porsche’s successful year. Procure-
ment brought the right partners for our motorsport strategy on board
incollaboration with all of the departments involved.
Procurement of Production Materials
As in years past, the cost of materials per vehicle was optimised in
financial year 2015. Long-term cost savings were achieved through close
cooperation with and the early involvement of our business partners in
Annual Report — Porsche AG — 2015
Sales, Production and Procurement120