Porsche 2015 Annual Report Download - page 109

“sport response button” conditions the
powertrain for 20 seconds to achieve
best possible acceleration, for example
when overtaking.
5
The
Driving
Experience
All technologies in the new
Porsche 911 bring us directly to the fea-
ture that the 911 is most loved for:
theunique driving experience it offers
for those with a sporty driving disposi-
tion. The response behaviour of the new
boxer engines remains at the level of
the previous naturally aspirated engine.
They can be controlled perfectly and
with precision via the gas pedal and
they respond immediately. The power
units deliver a torque of 450 newton-
metres in the 911 Carrera and even
500newton-metres in the 911 Carrera
S – already from 1,700/min upwards.
This is 60 newton-metres more than
their predecessors for both models. Up
to 5,000/min and thus across a broad
range, the torque remains constant
before once again dropping gently. The
maximum rotational speed is 7,500/min
– considerably more than what one is
used to from turbo engines. “What this
means in practice is the 911 is even fas-
ter than before – for example, be cause
it can accelerate better out of bends
inthe road thanks to the higher torque
in the lower rotational speed range,”
Achleitner explains. “And you can drive
it with fewer gear changes. That means
important time gains, especially on
round trips.”
6
Everyday
Usability
The Porsche 911 not only offers
a top-class sporting driving experience,
but also unrestricted everyday usability.
“With it you can commute between race
track and office without any problem,”
says Achleitner, referring to its spec-
trum. “The purring of the engine when
turned off already incites joyful anticipa-
tion of the next drive – no matter what
your destination.” The 911 is ready
togo at all times. This is also down to
its legendary quality: for years it has
occupied the top position in the impor-
tant J.D. Power ranking.
With tongue in cheek, the brand brought
out an advertising slogan in the 90s
underscoring the suitability of the 11
even for families: “You can stay longer
for breakfast. You will be back for
dinner sooner. Is there a better family
car?” Since then, Porsche has actually
brought alternatives that are suitable
for families into its portfolio. In every
one of these, however, you will find a
piece of 911 – visible, audible, tangible.
And the new standard Porsche Com-
munication Management and multi-
touch screen makes everyday driving
more pleasant. Its extensive range of
functions includes online navigation,
modern connectivity and voice control.
7
Design
“The Porsche 911 is often
referred to as a design icon, and even
people with a neutral opinion of the
brand recognise: it’s the real thing,”
says Achleitner, stating what matters.
“Its design is highly characteristic and
so harmonious that many people love
it just for that.” The look of the 911
has been continuously honed over the
years and the new 911 benefits from
agreat love of optical details. This
ranges from hew headlamps with four-
point daytime running lights to flush-
mount door handles right up to a
newly designed trunk lid with a verti-
cally slatted grille and new rear lights –
among other things with the character-
istic four-point brake lights.
8
Emotion
“The constantly available
power, its impressive acceleration and
driving precision, and all of that at
arenewed higher level than before –
these features alone set free the very
special emotions that are characteris-
tically evoked by the Porsche 911
inthe new generation as well,” says
Achleitner. The sound of the boxer
engine rounds it all off. To achieve this
in the newest generation, a great deal
of work was put into two so-called
Sound Symposers so that the driver
can really experience the turbo boxer
sound. “The result is really impressive,”
says the Product Manager with pas-
sion. There is also an optional sport
exhaust system for an even more emo-
tional sound.
High Power
and
Efficiency
Are Not
Mutually
Exclusive.
At Porsche
They
Complement
One
Another.
105