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L. M.
—
Promoting young people is a major priority in
ourcompany. The number of training places has
increased in the past three years by 50 percent
to150 places. We opened our new training centre
in Zuffenhausen last year. Porsche also specif-
icallypromotes the training of young people who
are underprivileged. We have set the proportion
offirst-level school leavers to 40 percent for
apprenticeships. And we also want to give young
people a chance with a year of funding for young
people who are allegedly not trainable. These
aremostly boys who have already fallen through
the cracks once or twice.
R. L.
—
Do these young people take it as an opportunity?
L. M.
—
Yes, they do. The success of this project proves
us completely right. We have a success rate of
almost 100 percent. That means thatpractically
any young person can start anapprenticeship
withus after this year.
R. L.
—
With this commitment, you create a strong sense
of identification with Porsche at theindividual
sites.Just like any football club support, the culture
youput into practice is promoted at a local level –
in every town and inevery village.
L. M.
—
It’s exactly this kind of support for young people
that we rely on at our major sites in Stuttgart
andLeipzig. We supported a neighbourhood foot-
ball tournament for children and young people
inLeipzig. Over 700 kids played football from all
over Leipzig! Even if we sell our vehicles world-
wide,we are clearly not just concerned with the
Cham pions League with the Stuttgarter Kickers
orRasenball Leipzig, but about being involved
inthe community. It would be danger ous in the
long runifthe gap in our society grew wider.
R. L.
—
I also see this with our clients who are medium-
sized, family-run companies. Although these
companies sell their products worldwide, they
appreciate and care for their home base in
Germany. In a globalised world, it is very valu able
ifyou know your roots and are proud ofthem.
L. M.
—
We see this with the Stuttgarter Kickers too. Tradi-
tion certainly helps. After all, you can’t buythat.
“The Stuttgarter
Kickers or
Rasenball Leipzig
are not about
the Champions
League for us
but about social
commitment.”
Lutz Meschke
With “Turbo for talented athletes”
Lutz Meschke and Rainer Lorz
keep the juniors of Stuttgarter
Kickers on the ball – and create
apositive snowball eect.
58
Annual Report — Porsche AG — 2015
Promotion of Young Talents I