Mondelez 2014 Annual Report Download - page 5

Table of Contents
We have been recognized for our ongoing economic, environmental and social contributions and this year were listed again on the
Dow Jones Sustainability Index (“DJSI”) – World and North American Indices. The DJSI selects the top 10% of global companies
and top 20% of North American companies based on an extensive review of financial and sustainability programs within each
industry. We also participate in the Carbon Disclosure Project Climate and Water forums and continue to disclose and work to
reduce our carbon and water footprints. We are committed to continue this and other related work in the areas of sustainable
resources and agriculture, mindful snacking, community partnerships and safety of our products and people. Please see
www.mondelezinternational.com/well
-being for more information.
Strategy
We intend to leverage our core strengths, including our significant global presence, market leadership positions and portfolio of
iconic brands and innovation platforms, to achieve two primary goals: deliver top-tier financial performance and be a great place to
work. We plan to achieve these goals by executing five long
-term strategies:
Our global Power Brands continue to be a significant competitive advantage. Our Power Brands include global brands
such as Oreo, LU and belVita biscuits; Milka , Cadbury Dairy Milk and Lacta chocolate; Halls candy; Trident gum; Tang
powdered beverages and Jacobs , Tassimo and Carte Noire coffee. Our brands enable us to fulfill consumer needs with
a full range of snacking choices. Our global innovation platforms allow us to quickly adapt successful products from one
market to many others and by addressing the different needs of our consumers.
Beginning in 2015, we changed our regional operating structure to create greater category management leadership and
structure within each of our regions, as we have in place within our Europe and North America regions. We expect these
changes to lead to further global and local consumer-preferred innovations and accelerate our speed to market.
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• Unleash the Power of Our People. We believe that our two company goals, to deliver top-tier financial performance and
to be a great place to work, are interdependent and that one is not fully achievable without the other. Being a great place
to work enables us to recruit, retain and unleash the talents of great people. We strive to maintain balance between our
two goals and remain focused on evolving our ways of working, our standards of leadership and the development
opportunities available to our colleagues.
• Transform Snacking . Driving growth is at the forefront of our long-term business strategies. By meeting the needs of consumers through innovation of our portfolio of products, we expect to grow and maintain our Power Brands and
market
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leading positions.
• Revolutionize Selling. As part of our focus on growth around the world and particularly in emerging markets, we have
heavily invested in our routes to market and sales capabilities. In 2014, we continued to develop our sales and
distribution capabilities across key markets, and we made significant improvements in our marketing effectiveness and
spending. We expanded our brand presence across digital media and continue to make our working media more
effective, extending our reach and marketing budgets. By making smart choices on our advertising and marketing
effectiveness and spending, we can invest more in our brands and further strengthen our support to grow the business.
• Drive Efficiency to Fuel Growth. We manage our business through a virtuous cycle. To drive sales and earnings growth,
we focus first on delivering high quality products that meet consumer needs. We expand our margins through leveraging
lean and simple cost management programs within our integrated supply chain and through overhead discipline. Savings
can be reinvested to pursue additional targeted growth opportunities within our portfolio. As we announced in May 2014,
under our 2014-2018 Restructuring Program, we are currently working to reduce our annual operating costs by at least
$1.5 billion by the program’s completion at the end of 2018.
• Protect the Well-being of Our Planet. We are committed to growing our business while protecting our planet and its
people. We strive to enhance the well-being of the people who enjoy and make our products and to nurture thriving
communities where we live, work and grow the ingredients that go into our products. To accomplish these objectives, we
focus on delivering safe, high-quality foods and ensuring a safe work environment for our employees. We are working to
protect resources, focusing on where we can have the greatest impact. We are also creating food that fits the way people
eat today and provides balanced snacking choices. Our “Call For Well-Being” initiative focuses on four areas that we
believe will have the greatest impact: sustainability, mindful snacking, safety and community partnerships. In each of
these areas, we set clear goals and metrics. For more information on the progress of our Call For Well-Being initiative,
please see www.mondelezinternational.com/well-being .