Mondelez 2014 Annual Report Download - page 104

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Table of Contents
We exclude antidilutive Mondelēz International stock options from our calculation of weighted-average shares for diluted EPS. We
excluded 8.6 million antidilutive stock options for the year ended December 31, 2014, 7.0 million antidilutive stock options for the
year ended December 31, 2013, and 7.3 million antidilutive stock options for the year ended December 31, 2012.
Note 17. Segment Reporting
We manufacture and market primarily snack food and beverage products, including biscuits (cookies, crackers and salted snacks),
chocolate, gum & candy, coffee & powdered beverages and various cheese & grocery products. We manage our global business
and report operating results through geographic units.
Our operations and management structure are organized into five reportable operating segments:
We manage our operations by region to leverage regional operating scale, manage different and changing business environments
more effectively at a local level and pursue growth opportunities as they arise in our key markets. Beginning in 2015, within each
region, we also manage by product category. The change will not affect our operating or reportable segments. In the historical
periods within our consolidated financial statements, we managed our operations within Latin America, Asia Pacific and EEMEA by
location and within Europe and North America by product category.
We use segment operating income to evaluate segment performance and allocate resources. We believe it is appropriate to
disclose this measure to help investors analyze segment performance and trends. Segment operating income excludes unrealized
gains and losses on hedging activities (which are a component of cost of sales), general corporate expenses (which are a
component of selling, general and administrative expenses), amortization of intangibles, the benefit from the Cadbury acquisition-
related indemnification resolution (which is a component of selling, general and administrative expenses), gains and losses on
divestitures or acquisitions and acquisition-
related costs (which are a component of selling, general and administrative expenses) in
all periods presented. We exclude these items from segment operating income in order to provide better transparency of our
segment operating results. Furthermore, we centrally manage interest and other expense, net. Accordingly, we do not present
these items by segment because they are excluded from the segment profitability measure that management reviews.
101
Latin America
Asia Pacific
EEMEA
Europe
North America