Mondelez 2014 Annual Report Download - page 12

Table of Contents
In addition, we adopted Corporate Governance Guidelines, charters for each of the Board’
s four standing committees and the Code
of Business Conduct and Ethics for Non-Employee Directors. All of these materials are available on our web site at
www.mondelezinternational.com
and will be provided free of charge to any shareholder requesting a copy by writing to: Corporate
Secretary, Mondelēz International, Inc., Three Parkway North, Deerfield, IL 60015.
Available Information
Our Internet address is www.mondelezinternational.com . Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q,
Current Reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the
Securities Exchange Act of 1934, as amended (the “Exchange Act”), are available free of charge as soon as possible after we
electronically file them with, or furnish them to, the U.S. Securities and Exchange Commission (the “SEC”). You can access our
filings with the SEC by visiting www.mondelezinternational.com
. The information on our web site is not, and shall not be deemed to
be, a part of this Annual Report on Form 10-K or incorporated into any other filings we make with the SEC.
You can also read, access and copy any document that we file, including this Annual Report on Form 10-K, at the SEC’s Public
Reference Room at 100 F Street, N.E., Washington, D.C. 20549. Call the SEC at 1-800-SEC-0330 for information on the operation
of the Public Reference Room. In addition, the SEC maintains an Internet site at www.sec.gov that contains reports, proxy and
information statements, and other information regarding issuers, including Mondelēz International, that are electronically filed with
the SEC.
Item 1A. Risk Factors.
You should read the following risk factors carefully when evaluating our business and the forward-looking information contained in
this Annual Report on Form 10-K. Any of the following risks could materially and adversely affect our business, operating results,
financial condition and the actual outcome of matters described in this Annual Report on Form 10-K. While we believe we have
identified and discussed below the key risk factors affecting our business, there may be additional risks and uncertainties that we
do not presently know or that we do not currently believe to be significant that may adversely affect our business, performance or
financial condition in the future.
We operate in a highly competitive industry.
The food and snacking industry is highly competitive. Our principal competitors include major international food, snack and
beverage companies that, like us, operate in multiple geographic areas as well as numerous local and regional companies. We
compete based on product quality, brand recognition and loyalty, service, product innovation, taste, convenience, the ability to
identify and satisfy consumer preferences, effectiveness of sales and marketing, routes to market and distribution networks,
promotional activity and price. If we do not effectively respond to challenges from our competitors, our business could be adversely
affected.
Competitor and customer pressures may require that we reduce our prices. These pressures may also restrict our ability to
increase prices in response to commodity and other cost increases. Failure to effectively assess, change and set proper pricing
may negatively impact the achievement of our strategic and financial goals. The emergence of new distribution channels, such as
Internet sales directly to consumers, may affect customer and consumer preferences, cost structures or margins. We may also
need to increase or reallocate spending on marketing, advertising and new product innovation to protect or increase market share.
These expenditures might not result in trade and consumer acceptance of our efforts. If we reduce prices or our costs increase but
we cannot increase sales volumes to offset those changes, then our financial condition and results of operations will suffer.
In addition, companies in our industry are under increasing pressure to improve the efficiency of their overall cost structures. We
have announced a transformation agenda with the goals of focusing our portfolio, improving our cost structure and operating model,
and accelerating our growth. If we do not achieve these objectives in a way that minimizes disruptions to our business, our financial
condition and results of operations could be materially and adversely affected.
Maintaining, extending and expanding our reputation and brand image is essential to our business success.
Our success depends on our ability to maintain brand image for our existing products, extend our brands into new geographies and
to new distribution platforms, including online, and expand our brand image with new product offerings.
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