Mondelez 2014 Annual Report Download - page 4

Table of Contents
Forward-Looking Statements
This report contains a number of forward-looking statements. Words, and variations of words, such as “will,” “may,” “expect,”
“would,” “intend,” “plan,” “believe,” “likely,” “estimate,” “anticipate,” “project,” “potential,” “might,” “outlook” and similar expressions
are intended to identify our forward-looking statements, including but not limited to statements about: our future performance,
including our future revenue growth and margins; our strategy, including our goals to deliver top-tier financial performance and be a
great place to work; price volatility and pricing actions; the cost environment and measures to address increased costs; the effects
of implementing our transformation and sales and marketing initiatives; the costs of, cost savings generated by, timing of
expenditures under and completion of our restructuring programs; our market-leading positions; snack food consumption trends;
growth in our categories and markets; volatility in global markets; commodity prices and supply; economic conditions; currency
exchange rates, controls and restrictions; our expansion plans; our operations in Venezuela; our entry into and the timeframe for
completing the planned coffee business transactions; the cash proceeds and ownership interest to be received in the transactions;
completion of our biscuit operation acquisition; legal matters; changes in laws and regulations and regulatory compliance;
environmental compliance and remediation actions; the estimated value of goodwill and intangible assets; impairment of goodwill
and intangible assets and our projections of operating results and other factors that may affect our impairment testing; our
accounting estimates and judgments; remediation efforts related to income tax controls; pension expenses, contributions and
assumptions; employee benefit plan expenses, obligations and assumptions; relationships with employees and representatives; tax
positions; our liquidity, funding sources and uses of funding; reinvestment of earnings; our risk management program, including the
use of financial instruments for hedging activities; capital expenditures and funding; share repurchases; dividends; compliance with
financial and long-term debt covenants; debt repayment and funding; guarantees and our contractual obligations.
These forward-looking statements involve risks and uncertainties, many of which are beyond our control. Important factors that
could cause actual results to differ materially from those described in our forward-looking statements include, but are not limited to,
risks from operating globally and in emerging markets; changes in currency exchange rates, controls and restrictions; continued
volatility of commodity and other input costs; weakness in economic conditions; weakness in consumer spending; pricing actions;
unanticipated disruptions to our business; competition; failing to successfully complete the planned coffee business transactions on
the anticipated timeframe; the transactions, the restructuring programs and our other transformation initiatives not yielding the
anticipated benefits; changes in the assumptions on which the restructuring programs are based; protection of our reputation and
brand image; management of our workforce; consolidation of retail customers and competition with retailer and other economy
brands; changes in our relationships with suppliers or customers; legal, regulatory, tax or benefit law changes, claims or actions;
strategic transactions; our ability to innovate and differentiate our products; significant changes in valuation factors that may
adversely affect our impairment testing of goodwill and intangible assets; perceived or actual product quality issues or product
recalls; failure to maintain effective internal control over financial reporting; volatility of capital or other markets; pension costs; use
of information technology; our ability to protect our intellectual property and intangible assets; and a shift in our pre-tax income
among jurisdictions, including the United States. We disclaim and do not undertake any obligation to update or revise any forward-
looking statement in this report except as required by applicable law or regulation.
PART I
Item 1. Business.
General
We are one of the world’s largest snack companies with global net revenues of $34.2 billion and earnings from continuing
operations of $2.2 billion in 2014. We manufacture and market delicious snack food and beverage products for consumers in
approximately 165 countries around the world. Our portfolio includes nine billion dollar brands— LU, Nabisco and Oreo biscuits;
Cadbury, Cadbury Dairy Milk and Milka chocolates; Trident gum; Jacobs coffee and Tang powdered beverages. Our portfolio
includes 58 brands that each generated annual revenues of $100 million or more in 2014.
We are proud members of the NASDAQ 100 and Standard & Poor’s 500. Our Common Stock trades on The NASDAQ Global
Select Market under the symbol “MDLZ.” We have been incorporated in the Commonwealth of Virginia since 2000.
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