Memorex 2010 Annual Report Download - page 6

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and Oracle Storage Tek. We also sell data protection products, such as the DataGuard rf
TM
Tape Tracking System and the
Secure Scan system under the Imation brand. These products are designed to help large Fortune 1000 companies track
and monitor the location and health of the data cartridges in their extensive libraries.
Other traditional storage products include primarily optical drives and audio and video tape media.
Emerging Storage
Emerging storage products include USB flash drives, removable hard disk drives and external hard disk drives. We
source these products from manufacturers primarily in Asia and sell them through a variety of retail and commercial
distribution channels around the world. USB flash drives have capacities ranging from 1GB up to 64GB and capacities
continue to increase as new products are introduced. These products are sold throughout the world under our Imation,
Memorex and TDK Life on Record brands. Our Defender
TM
collection includes flash drives and external hard drives
designed to meet the most stringent security standards to protect data at rest with Federal Information Processing
Standard (FIPS) validation, password and biometric authentication. The Imation RDX
TM
removable hard disk cartridge is a
high-capacity, rugged and removable 2.5-inch hard disk drive cartridges with 160GB to 1TB capacities.
Electronics and Accessories
Our electronics and accessories consist of CD players, alarm clocks, portable boom boxes, MP3 players, Apple
iPad»,iPod»and iPhone»accessories, headphones, speakers and gaming accessories sold under the Memorex, TDK
Life on Record and XtremeMac brands. The portfolio continues to evolve with consumer demand and with development of
our brands. We design products to meet user needs and source these products from manufacturers throughout Asia.
The table below describes our revenue by product category:
Revenue
%of
Total Revenue
%of
Total Revenue
%of
Total
2010 2009 2008
Years Ended December 31,
(Dollars in millions)
Traditional storage
Optical products. . . . . . . . . . . . . . . . . . . . . . . $ 619.3 42.4% $ 738.0 44.8% $ 851.7 43.0%
Magnetic products . . . . . . . . . . . . . . . . . . . . . 347.8 23.8% 406.0 24.6% 548.7 27.7%
Other traditional storage . . . . . . . . . . . . . . . . . 62.8 4.3% 77.7 4.7% 106.2 5.4%
Total traditional storage . . . . . . . . . . . . . . . . 1,029.9 70.5% 1,221.7 74.1% 1,506.6 76.1%
Emerging storage . . . . . . . . . . . . . . . . . . . . . . . 207.5 14.2% 165.4 10.0% 151.3 7.6%
Electronics and accessories . . . . . . . . . . . . . . . . 223.5 15.3% 262.4 15.9% 323.1 16.3%
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,460.9 $1,649.5 $1,981.0
Our Brands
The Imation brand has been at the forefront of data storage and digital technology since inception. Imation brand
products include recordable CDs, DVDs and Blu-ray discs, magnetic tape media, flash products and hard disk drives.
Imation brand products are sold throughout the world and target the commercial user and individual consumer.
The Memorex brand was acquired by Imation in 2006. Memorex brand products include recordable CDs, DVDs and
Blu-ray discs, CD players, alarm clocks, portable boom boxes, iPod and iPhone accessories, headphones, speakers and
gaming accessories. Memorex brand products are sold primarily in North America.
The rights to the TDK Life on Record brand were acquired by Imation in 2007 under an exclusive long-term license
from TDK Corporation (TDK). TDK Life on Record brand products include recordable CDs, DVDs and Blu-ray discs, flash
drives, tape cartridges, headphones and computer speakers which are sold to commercial customers and individual
consumers. TDK Life on Record brand products are sold throughout the world.
3