Lululemon 2013 Annual Report Download - page 31

Table of Contents
Selling, General and Administrative Expenses
Selling, general and administrative expenses increased $62.3 million , or 16% , to $448.7 million in fiscal 2013 from $386.4 million in
fiscal 2012 . The increase in selling, general and administrative expenses was principally comprised of:
The increase in selling, general and administrative expenses was partially offset by a $17.9 million increase in net foreign exchange gains
which were primarily from our Canadian operating entity.
As a percentage of net revenue, selling, general and administrative expenses remained unchanged at 28.2% in both fiscal 2013 and fiscal
2012 .
We expect selling, general and administrative expenses to increase throughout fiscal 2014 as we add administrative and sales personnel
and increase our infrastructure to support the growth in our store base.
Income from Operations
Income from operations increased $14.9 million , or 4% , to $391.4 million in fiscal 2013 from $376.4 million in fiscal 2012 . The
increase
was a result of increased gross profit of $77.2 million , partially offset by increased selling, general and administrative costs of $62.3 million .
The increase in selling, general and administrative costs was primarily driven by the increase in our business, as seen in our net revenue
increases.
On a segment basis, we determine income from operations without taking into account our general corporate expenses. We have reviewed
our general corporate expenses and determined some costs previously classified as general corporate are direct segment expenses. Accordingly,
all prior year comparable information has been reclassified to conform to the current year classification.
Income from operations before general corporate expenses for fiscal 2013 and fiscal 2012 are expressed in dollar amounts as well as
percentages, presented as a percentage of net revenue of their respective operating segments below.
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• an increase in employee costs of $25.3 million as we experience natural growth in labor hours associated with new and existing
corporate-owned stores, outlets, showrooms and other, as well as an increase in wages as we invest in our employees;
• an increase in variable store costs of $9.5 million as a result of increased sales volume from new and existing corporate-
owned stores,
outlets, showrooms and other;
• an increase in variable costs such as distribution costs, credit card fees and packaging related to our direct to consumer segment of
$7.3 million as a result of increased sales volume;
• an increase in administrative costs related to our direct to consumer segment of $5.3 million associated with the growth in this
channel and increased head count to support it;
• an increase in head office employee costs of $5.7 million from increased head count incurred in order to position us for long-term
growth, partially offset by decreased management incentive-based compensation and stock-based compensation;
• an increase in other head office costs of $17.5 million as a result of the overall growth of our business and investment in strategic
initiatives and projects; and
• an increase in other costs, including occupancy costs and depreciation not included in cost of goods sold, of $9.6 million
as a result of
the expansion of our business and in order to position us for long-term growth.
Fiscal Year Ended February 2, 2014 and February 3, 2013
2013 2012 2013 2012
(In thousands) (Percentages)
Corporate-owned stores
$
372,631
$
375,461
30.3 34.4
Direct to consumer
109,569
84,677
41.6 42.9
Other
16,107
19,928
16.3 24.0
Income from operations before general corporate expense
498,307
480,066
General corporate expense
106,949
103,627
Income from operations
$
391,358
$
376,439