JVC 2000 Annual Report Download - page 8

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6JVC 2000
OPERATIONAL OUTLOOK
We commemorate fiscal 2000 as the year we expanded our share of the audiovisual market and achieved double-
digit growth in overseas markets, with the exception of South America.
Among our products, the mini DV camcorder showed the most remarkable growth. Backed by our reputation as
a leading manufacturer constantly at the forefront of innovation in compactness and lightness as well as in
improving quality and performance, our mini DV camcorder has increased its market share in countries around the
world with total shipments exceeding two million units since its release five years ago. A mini DV camcorder
released during the current fiscal year enhances system performance with the capability and simplicity to create
video files and send video mail with a PC. Steadily growing as the number one product among its audiovisual
product lineup, JVC boosted its digital camcorder production capacity 60% to 130,000 units per month with the
goal of acquiring a 35% share of the world market during the current fiscal year. With solid demand for digital
camcorder hardware as a foothold, we also plan to expand mini DV camcorder cassette tape sales. JVC is
strengthening facilities so as to raise its present 14% mini DV camcorder cassette tape market share to 20% by
the end of the current term.
In video, we will be primed for the emerging era of digital broadcasting with the release of D-VHS units with HS
mode in Japan by the end of 2000 for recording high-definition (HD) transmissions via BS digital broadcasting with
high-resolution image quality. With JVC leading technological development, D-VHS continues to gain acceptance
throughout the world as it garners the support of prominent global hardware and software manufacturers. Applying
hard disk technology and incorporating a HDD in video decks will improve accessibility dramatically. By introducing
CONSUMER ELECTRONICS
DIGITAL VIDEO CAMCORDER
(U.S. and Europe model)
This slim, high-quality image
DVC is the first in the world able
to create video files for e-mail
with audio. The video files can
then easily be sent with a PC.
D-VIDEO HOME SYSTEM (Europe
model, not introduced in the U.S.)
D-VHS is the digital format for the
21st century, boasting image
quality and storage capacity (21
hours of continuous recording). It
employs codec for recording and
playback of analog signals
converted into digital signals.
Backward compatibility is offered
with VHS and S-VHS formats.