JVC 2000 Annual Report Download - page 15

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JVC 2000 13
ENTERTAINMENT
With a focus on digitization in entertainment operations, JVC promotes expanding content and acquiring rights to works.
Through an alliance with the world powerhouse Universal Music Group in March 2000, JVC joined the top echelon of the
music industry in the Japanese market. Content was enhanced in October 1999 with the acquisition of a controlling stake
in Teichiku Entertainment, Inc., which is a leader in enka, traditional Japanese songs. BS digital broadcasting of an audio
channel scheduled to start in December 2000 presents an excellent opportunity for JVC to create programming for the
audio channel and market the Company’s abundant selection of music titles.
The Japanese music market is gradually bipolarizing into works that become hit products and works tailored to the
diversified tastes of listeners in various music genres and titles. Reinforcing its music title development structure in this
operating environment, JVC formed a strategic business alliance with Universal Music Group based on the mutual
understanding of the necessity to increase efficiency and lower costs by integrating marketing, production and distribution
and utilize the benefits of scale. In May 2000, the production and advertising functions of Universal-Victor, Inc. were
integrated with Universal Music K.K., strengthening the production environment further, and Victor Entertainment, Inc. was
consigned to market all Universal Music products. Becoming a leading coalition in the music field in Japan, we significantly
improved our capability to influence the industry.
In response to individual needs, JVC is promoting music that stimulates latent demand through the launch of new
recording labels. We launched the Rewind Recordings label in a tie-up with a street music production company, and the
AOSIS label through Victor Entertainment, Inc. to target the market for mid-age and elder-age groups, which have been
slow to develop in Japan. In production, earnings and expenses according to work are coming under control after years of
endeavors as producers selectively concentrate on promising artists.
AUDIO CD
“Viva La Revolution” by Dragon
Ash, one of the many hit albums
from Japanese artists in 1999.
AOYAMA STUDIO
This is the control room of
Studio 402 inside Victor
Entertainment Inc.’s Aoyama
Studio, one of the prominent
music studios in Japan.