JVC 2000 Annual Report Download - page 14

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12 JVC 2000
million units in 2001. Our FDD motors are easy to use, reducing power consumption by 80% while preserving high startup
rotation torque. Employment in various applications, primarily notebook PCs, which demand energy conservation, expanded
our share of the world market to 60% for the component. In other motor operations, we are positioning laser beam printer
(LBP) motors as a promising product, which are expected to grow substantially. JVC is making a firm push to convert its HDD
motors, for which demand is increasing while profitability is declining, to high-value-added devices.
Our world market share for deflection yokes remained unchanged during the fiscal year under review. In 1999, home
electronics manufacturers continued to withdraw from CRT monitor operations at their domestic plants. Although sales fell
during the fiscal year under review, we made progress in developing new customers. JVC attained a 60% share of the free
market, excluding the market comprising manufacturers that do not engage in external procurement, allowing the Company to
maximize the merits of mass production in deflection yokes operations. In the display monitor market, though LCDs are
projected to increase in market share by 10% to nearly 30% of the total market by 2003, the CRT monitor market is forecast to
expand as much as 7% annually during the same period.
Despite expectations of growth, the downward spiral of prices is not expected to stop. JVC will continue to develop the
business, focusing on high-value-added deflection yokes through proactive proposals to customers.
Our market share for deflection yokes is maintained through a system that swiftly responds to frequent design changes by
locating manufacturing bases near customers after acquiring their unwavering trust on the prerequisite conditions of the
components industry—quality, lead time and cost. Another factor is our highly rated technological development capabilities,
which develop proposals a step ahead of the competition for the benefit of our customer’s engineering processes. These
factors behind the success of our deflection yokes hold true in all component businesses. With plans to locate production
centers near customers in the future, JVC will engage in overseas production of “VIL” PWBs to create a business structure
resilient to currency fluctuations.
FDD MOTORS
JVC’s floppy disk drive motors
realize compactness, a low
profile and high efficiency
through the development of
custom ICs for saving power
and the employment of new
indexing.
DEFLECTION YOKES
With a unique design, JVC’s
deflection yokes deliver high
quality and high performance.
Compatible with high-speed
scanning, our deflection yokes
feature an advanced environmental
design and have been highly
evaluated for computer display
monitors.
Business Structure Stabilizing on
Growth in “VIL” PWBs and Motors
for Computer Peripherals