JVC 2000 Annual Report Download - page 11

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JVC 2000 9
PROFESSIONAL ELECTRONICS
JVC has traditionally provided products essential to production at broadcasting stations including video cameras
and video tape recorders (VTRs). Recently, the Company introduced encoders and decoders as a transmission
system for digital broadcasting. Thanks to our marketing efforts, we became a provider of encoders and decoders
to all of the eight BS stations in Japan that are to begin broadcasting in December. This achievement was made
possible by products that maximize JVC strengths in high-quality image management and compression
technology. Experiments in the digitization of terrestrial broadcasting have begun in ten locations in Japan, and five
of those locations employ JVC products. The Company will advance technological development and conduct
aggressive marketing in anticipation of an increase in production companies in line with the emergence of full-scale
digital terrestrial broadcasting and heightened demand for content, as well as the expansion of overseas markets.
As communications networks grow in capacity, the transmission of large volumes of data for high-quality
images is expected to sharply increase in fields beyond broadcasting. Encoders and decoders, which compress
and decompress data, are likely to be employed on both ends of transmissions. By slightly changing the
specifications of encoders and decoders for broadcasting, we will support the transmission of data between
corporate bases, schools, production companies and broadcasting stations.
Used in production, demand for the D9 (Digital-S series)-compliant professional camera is strong mainly
overseas. A total of 20,000 units are employed in 350 stations around the world. Projecting growth in content
creation, JVC will aggressively promote the PROFESSIONAL DV series—high-performance digital camcorders that
are light and easy to use. Widely received for their functionality in connecting directly to networks, sales of the
HDTV DECODER
The HDTV Decoder boasts
the world’s smallest size,
compatible with EIA rack
1U. It is compatible with
1080i, 720P, 480P and 480i
HDTV formats.
PROFESSIONAL DV
CAMCORDER
The lightweight mini
DV format professional
camcorder features
functions ranging from
recording to editing
and playback in a
compact body.