Estee Lauder 2012 Annual Report Download - page 91

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89
SMASHBOX
Acquired in 2010, Smashbox was born out of
Smashbox Studios, the modern-day image
factory photo studio in Los Angeles, CA. After
founding the photo studios, brothers Dean and
Davis Factor — great-grandsons of makeup legend
Max Factor — were inspired to create a line that
would meet the demanding needs of a professional
photo shoot. Smashbox Cosmetics puts the behind-
the-scenes know-how of camera ready beauty into
the hands of consumers worldwide.
ERMENEGILDO ZEGNA
Founded in 1910 in Trivero, in the Biella Alps, by
the young entrepreneur Ermenegildo Zegna,
The Estée Lauder Companies Inc. entered into an
exclusive worldwide license for the global luxury
brand’s fragrance and grooming business in 2011.
Ermenegildo Zegna fragrances are sold in markets
across North America, Europe and Asia/Pacific, as
well as in Ermenegildo Zegna boutiques worldwide.