Estee Lauder 2012 Annual Report Download - page 79
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LEFT: Visual for M.A.C Styledriven
Fall 2011 Collection
The Estée Lauder Companies is the global leader in
prestige beauty, and our focus on being a well-
diversified, brand-building powerhouse of unrivaled
creativity and innovation is unwavering. As our
continued success during a year of global economic
challenges and volatility demonstrates, we have
developed a winning business model and believe
we are well positioned for future success. As we
accelerate the expansion of our model to all
product categories and regions, we will continue to
maintain our steadfast commitment to prestige
beauty, a resilient market segment that offers
attractive long-term growth potential. To sustain
our results, we will continue to draw on the
strengths that distinguish us from the competition
and keep us in the lead — brand by brand, region by
region, and market by market. At the same time,
we continue to monitor risks that may impact
our business, such as challenging macroeconomic
conditions, changes in where and how consumers
shop for our products, the activities of competitors
and our ability to execute and achieve our
corporate strategy.
We are committed to growing our profitability by
advancing our leadership in prestige skin care, the
biggest and fastest-growing global beauty category
with excellent global growth potential. To do so, we
are honing in on the most promising opportunities,
using insights to unlock innovation and attract new
consumers to our brands. New channel dynamics
are enabling us to accelerate our capabilities in key
countries across the globe. The outstanding quality
of our products and unsurpassed High-Touch
services will continue to play a key role for us in
these channels as we become more competitive.
As we deepen our understanding of consumer
behaviors around the world, we are focusing our
creativity on reaching consumers in new and
different ways. The consumer in China, for example,
is young and discerning. We can engage her with a
holistic experience, conforming the traditional store
format and shopping environment to her tastes,
whether at home or while traveling. In Europe, on
the other hand, where the level of sophistication
in the pharmacy channel is unique, we are
working hard to revitalize the experience in these
environments. We continue to develop a suite
of online services — multilingual websites, virtual
makeup consultations, dynamic social content,
digital diagnostic tools, intelligent and inventive
apps — to satisfy a growing digital channel. In all our
efforts, we will maintain a steady eye on our
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outlook