Estee Lauder 2012 Annual Report Download - page 73

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LEFT: Ad for Z Zegna, a new youthful and
modern fragrance from Italian luxury designer
Ermenegildo Zegna
Enabled in part by SMI, we continue to make
strategic enhancements to our global supply chain
with a focus on improved customer service, safety
and quality to better support our profitable growth
strategy for the long term. With the removal of
structural roadblocks, regional and global centers
are becoming better able to quickly respond
to shifting markets and demand, optimizing
distribution into one efficient network. We continue
to consolidate our supplier base to focus on
relationship building with fewer, more strategic
suppliers, which is resulting in better collaboration
and a shared sense of success. We closed seven
distribution centers in fiscal 2012, consolidating
certain operations with no business interruption,
and we continue to seek opportunities for making
even greater improvements.
We also have made significant strides in building
our digital and consumer insights capabilities
across the organization. With each passing year, we
find our consumers are increasingly mobile, diverse
and accessible. They frequent not only traditional
High-Touch department store counters, but also our
growing number of stand-alone retail formats. And,
from their home or mobile device, they can access
71
With increased insights and
improved consumer
relationship management
capabilities today, we
will be able to better
tailor our products and
services to our global
consumers tomorrow.