Estee Lauder 2012 Annual Report Download - page 80

RIGHT: Visual for M.A.C Mineralize
Skincare Collection
consumers’ shifting preferences and passions,
opening new avenues of communication from the
sales floor to the digital marketplace by becoming
increasingly locally relevant.
We continue to believe in the potential of emerging
market consumers and are evolving our strategy to
target new cities for growth. Strengthening the
connection with these consumers beyond their
local markets — whether in China, Brazil, Russia or
the Middle East — will remain an important
component of our strategy. We see travel retail
increasingly becoming a destination for purchasing
beauty. Thus, we will further strengthen the
connections between local markets and our travel
retail channel by identifying the unique “traveling
profiles” of different populations and improving
the way we engage these consumers throughout
their journeys. We are also creating greater launch
synergies between multiple markets and travel retail,
leveraging online platforms and advertising to
speak to consumers before, during and after
their journeys.
As we continue to broaden our expertise and evolve
our organization, we are excited by the potential we
see for retail expansion. Our Company-operated
stores express our brands’ equity in the most
meaningful way, enabling us to establish a direct
and lasting connection with our consumers. Sales
have continued to grow through these stores and
specialty multi-brand retailers, and we believe that
thoughtfully and strategically pushing the bounds
of retail will allow us to further this growth in
the future.
By preserving our family culture and rich brand
heritage even as we embrace rapid change, we are
building a growth model that we believe will stand
the test of time. We have an unparalleled portfolio
of brands that has met the aspirational demands of
consumers for more than 60 years, and we believe
we are poised to delight consumers around the
world for the many years to come. As we look
forward, we are thrilled at the prospects of our
growing cadre of global leaders. Inspired, creative
and driven, our employees bring a wealth of
knowledge from diverse backgrounds and cultures,
and we are dedicated to retaining and expanding
their talents. Our path to sustainable, profitable
growth relies on building on the pioneering aspects
of yesterday’s accomplishments, the realities of
today and the inspirational hopes of tomorrow.
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Our path to sustainable,
profitable growth relies on
building on the pioneering
aspects of yesterday’s
accomplishments, the
realities of today and
the inspirational hopes
of tomorrow.