Estee Lauder 2012 Annual Report Download - page 24

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RIGHT: Clinique’s “Power Couple” of Even Better
Clinical Dark Spot Corrector and Even Better
Makeup SPF 15 together to tame dark spots
22
extended the success of its Idealist Even Skintone
Illuminator with its new Idealist Cooling Eye
Illuminator treatment to reduce the appearance of
dark circles and puffiness under the eye. Clinique’s
Moisture Surge Intense Skin Fortifying Hydrator,
which provides moisture barrier protection and
repair in the form of a cream-gel, became a global
hit. In hair care, the Aveda Invati Collection, which
tackles the global concern about thinning hair,
was an unprecedented success for the brand
and contributed significantly to the overall sales
growth of this product category. M.A.C leveraged
new “Shade Intelligence Technology” for its
Matchmaster SPF 15 Foundation, which uses patent-
pending translucent pigments to more precisely
match individual skin tone and enable a fully
personalized finish. And Origins extended the
success of its award-winning Dr. Andrew Weil for
Origins™ franchise by introducing Mega-Bright,
a new serum that addresses uneven skin tone by
leveraging innovative brightening technology with
high-performance ingredients from nature.
WINNING IN SKIN CARE
AND MAKEUP
Our true power has always been, and will remain,
the priceless equity of our brands, which are some
of the world’s best known and most beloved in
beauty. Our biggest brands, Estée Lauder, Clinique
and M.A.C, are winning in our Company’s key
pillars of strength — global prestige skin care and
global prestige makeup — and their continued
growth is an essential component of our future
success. Thanks to our cutting-edge product
The beauty concerns
of our most demanding
consumers inspired
some of our year’s most
successful innovations.