Estee Lauder 2012 Annual Report Download - page 25
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23
launches, a strong emphasis on high-performance
skin care and engaging new television advertising,
both the Estée Lauder and Clinique brands
experienced another great year of profitable
growth. During 2011, our Estée Lauder brand
became the largest prestige beauty brand in the
world. In fiscal 2012, the brand grew in nearly every
region, while Clinique continued to enhance its
position as the number one overall beauty brand in
the United States.