Estee Lauder 2012 Annual Report Download - page 27

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LEFT: Ideal Resource Smoothing Retexturizing
Radiance Cream, made in France by Darphin
In addition to maintaining its position as the
number one prestige makeup brand in more than
10 countries, including those in North America,
M.A.C became number one in prestige beauty in
Brazil. Simultaneously, our Bobbi Brown, La Mer
and Jo Malone brands enjoyed double-digit growth
in virtually every region. La Mer achieved
tremendous gains in China, outpacing the prestige
skin care category, while Bobbi Brown made great
strides in building on its makeup artist authority to
become the ultimate New York-chic lifestyle brand
for consumers worldwide. Overall, our
achievements in these product categories reinforce
our lead in the global marketplace and provide
exciting benchmarks for future success.
25
Our true power has
always been, and will
remain, the priceless
equity of our brands.