Estee Lauder 2012 Annual Report Download - page 83

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EST{E LAUDER
Estée Lauder was launched in 1946 and is the
flagship brand of The Estée Lauder Companies Inc.
Estée Lauder products are sold in more than 155
countries and territories. They are technologically
advanced, high-performance products with a
reputation for innovation, sophistication and superior
quality. Estée Lauder has produced some of the
most iconic skin care, makeup and fragrance
products, including Advanced Night Repair
Synchronized Recovery Complex, Idealist Even
Skintone Illuminator, Double Wear and Pure Color,
and has two out of the top 10 fragrances in the
United States, Beautiful and pleasures.
ARAMIS
Introduced in 1964, Aramis was the first prestige
men’s fragrance to be sold in department stores.
It is sold in more than 130 countries and territories
worldwide. Aramis pioneered prestige men’s
grooming with its “master plan” that introduced
20 unique products. Today, it remains successful
through its strong brand identity and continues as
a symbol of classic masculinity and sophistication.
81
CLINIQUE
Clinique was founded in 1968 as the first
dermatologist-created, prestige cosmetic brand.
Sold in more than 150 countries and territories,
Clinique’s mission today remains what it was from
the beginning: to provide the highest quality and
most effective products to enhance every skin type
and concern. The brand’s customized approach
and quality products — all meticulously tested and
carefully formulated with the latest science —
have made Clinique one of the leading skin care
authorities in the world. Every treatment and every
formula is Allergy Tested and 100% Fragrance Free.