Estee Lauder 2012 Annual Report Download - page 15

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We pay special tribute in this year’s Annual Report
to the loving memory of Evelyn H. Lauder, Senior
Corporate Vice President and Head of Fragrance
Development Worldwide for our Company
and Founder of The Breast Cancer Research
Foundation® (BCRF) and The Breast Cancer
Awareness (BCA) Campaign.
During her more than 50 years with our Company,
Evelyn Lauder held many positions while
contributing her invaluable insights about fashion
trends, consumers’ changing needs and new
approaches to the development of innovative skin
care, makeup and fragrance products. One of her
earliest contributions to our Company was the
creation of our brand training programs. As Head of
Fragrance Development Worldwide, she led the
development of the Company’s most globally
successful fragrances, including the Estée Lauder
brand’s best-selling Beautiful and pleasures.
Mrs. Lauder was perhaps best known for her work
in bringing global awareness to the importance
of breast health and raising funds to find a cure.
In 1992, she co-created with Alexandra Penney of
SELF magazine the Pink Ribbon, recognized today
as the worldwide symbol of breast health. That
same year, Mrs. Lauder launched The Estée Lauder
Companies’ Breast Cancer Awareness Campaign
(www.bcacampaign.com). Each year, The BCA
Campaign raises awareness and funds through
its brands, employees and retail partners around
the world to support lifesaving medical research.
From 1993 through October 2012, more than $35
million in contributions to The BCRF will have been
raised by The Estée Lauder Companies’ brands and
employees, along with more than $20 million in
contributions through fundraising initiatives with
our retail partners.
Mrs. Lauder was a philanthropic leader in New York
City on a variety of other important fronts, as well.
She served on the Board of Overseers at Memorial
Sloan-Kettering Cancer Center and on the boards of
the Central Park Conservancy and the Leonard and
Evelyn Lauder Foundation. The Evelyn H. Lauder
Breast Center at Memorial Sloan-Kettering Cancer
Center in New York City, which opened in 1993 and
expanded in 2009, is the first breast and diagnostic
center providing the most up-to-date breast cancer
prevention, diagnosis and outpatient treatment
services. Other organizations that benefited from
Mrs. Lauder’s thoughtful guidance and renowned
generosity include nonprofits devoted to health and
human services, education and inner-city schools,
the environment, women’s causes, and the arts.
A visionary, true leader, activist, accomplished
photographer, wife, mother, grandmother and dear
friend to many, Mrs. Lauder will be forever missed
by everyone at The Estée Lauder Companies. Her
extraordinary life and passion will continue to
inspire us to maintain our deep commitment to our
family culture and our world at large for many years
to come.
13
In Memoriam
Mrs. Evelyn H. Lauder
1936-2011