Estee Lauder 2012 Annual Report Download - page 33

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LEFT: The Bobbi Brown Cosmetics
Everything Bobbi
blog — an online magazine-meets-blog — gives
Bobbi Brown fans a real, unscripted look at Bobbi’s
world and the things she loves 31
We had excellent results in prestige makeup, as well.
Sales in U.S. prestige department and specialty
stores were strong, and our ongoing strategic
collaboration with North American department
stores to reinvigorate the beauty floor continued to
pay off. Clinique, the second-largest prestige
makeup brand in the United States, aired its first-
ever television makeup ad to support Clinique’s
Even Better Makeup SPF 15 foundation. This
campaign built upon the major global television
campaign for its companion skin care product, Even
Better Clinical Dark Spot Corrector. The ad helped
lift foundation sales alongside sales of the brand’s
entire makeup category, demonstrating the true
power of our creative advertising. Clinique’s latest
television ad for its Chubby Stick Moisturizing Lip
Colour balm is also showing strong results in the
U.S., particularly among younger consumers.
M.A.C, with its roots in professional makeup artistry
and its fashion-forward, pop-culture appeal,
continued to generate powerful growth in prestige
makeup for our Company. Today, M.A.C is available
in more than 1,700 doors worldwide, selling one
M.A.C lipstick and one M.A.C eye shadow every
two seconds. The brand participates in 850 fashion
shows each year and, in fiscal 2012, it leveraged a
powerful, integrated marketing campaign to drive
consumers to its digital fashion week content. Our
other great makeup artist brand, Bobbi Brown,
continued to perform well in Asia, where Bobbi’s
style resonates strongly with the aspirations of our