Estee Lauder 2012 Annual Report Download - page 87

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85
AVEDA
Aveda joined The Estée Lauder Companies Inc.
family of brands in 1997 and it is currently sold in 35
countries and territories around the world. Aveda
produces innovative plant-based professional and
consumer hair care, skin care, body care, spa,
aroma, makeup and lifestyle products as well as
professional hair color. The line of high-performing
botanical products fulfills the brand’s mission
of environmental and community leadership
and responsibility.
BUMBLE AND BUMBLE
The Estée Lauder Companies Inc. acquired its initial
interest in Bumble and bumble in 2000 and the
brand was fully integrated in 2006. It is sold in over
20 countries and territories. The New York-based
hair care and education company creates high-
quality hair care and styling products distributed
through top-tier salons and select prestige retailers.
Products are salon and stylist tested and found
backstage at fashion shows, photo shoots, and TV
and film sets.
JO MALONE
The Estée Lauder Companies Inc. acquired Jo Malone
i
n 1999 and it is available today in over 25 countries
and territories. The British lifestyle brand is known
for its unique fragrance portfolio and luxury
products for the bath, body and home. Rewriting
the rules of perfumery by mixing unexpected
combinations of ingredients and providing elegant
yet playful concepts where scent is used with
abandon, the world of Jo Malone continues to
inspire a loyal following.