Estee Lauder 2012 Annual Report Download - page 20

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examined opportunities on a market-by-market
basis and adapted our strategy to focus on those
with the highest growth potential. Accordingly, our
Company grew faster than prestige beauty overall,
and, despite economic and political uncertainty in
many parts of the world, our growth spanned all
regions and nearly all brands.
Our continued outstanding performance
underscores our confidence in the soundness of
our long-term strategy, and we remain sharply
focused on our vision. Our more integrated
organization allows us to better anticipate consumer
desires and deliver innovative products to our
consumers, wherever they live, travel or shop. We
now stand as an even more formidable global
competitor and believe we will continue to generate
excellent value for our stockholders.
EVOLVING OUR STRATEGY
Our ability to create tomorrow’s breakthrough
products, execute with excellence and creativity,
and provide superb High-Touch services continues
to position us as the global leader in prestige
beauty. And, while we believe we have a solid
blueprint that serves as the foundation for our
successful strategy, we also have the flexibility
to quickly adapt to the fast-changing dynamics
of the global marketplace, giving us a strong
competitive edge.
18
RIGHT: Dramatic launch visual for Clinique
Quickliner for Eyes Intense