Estee Lauder 2012 Annual Report Download - page 42

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Currently, we have approximately 800 Company-
operated stores globally. We opened more than 50
M.A.C, Bobbi Brown and Jo Malone stores in fiscal
2012, primarily across Europe and the Middle East.
Bobbi Brown’s wildly popular Paris shop in the
Marais, where “Le Smokey Eye” is one of the
most requested looks, is a prime example of
the opportunities we see in the channel. The new
Jo Malone boutique in Covent Garden, London, has
been a smashing success, leveraging the brand’s
exciting new global look and helping make King
Street a top destination in London for contemporary
luxury. When it opens later in fiscal 2013 in the
heart of Europe’s fashion capital — on the Avenue
des Champs-Élysées in Paris—we believe that the
newest M.A.C flagship store will be a favorite
among the brand’s makeup “passionistas.”
40
LEFT: Jo Malone™ London Blooms collection
inspired by the British garden RIGHT: The gift of
Jo Malone London quite simply, says it all
Company-operated
stores represent
a compelling growth
opportunity for us.