EasyJet 2013 Annual Report Download - page 58

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56 easyJet plc Annual report and accounts 2013
Strategic report
Corporate responsibility continued
COMMUNITY AND CHARITABLE
ACTIVITIES
easyJet undertakes a number of community
activities. These are focused on supporting the local
communities where the Company is based as well
as harnessing the fundraising power of employees
and customers. To this end, in 2012 easyJet formed
a three year partnership with UNICEF, the world’s
leading organisation focusing on children and their
rights, under the “Change for Good” partnership.
UNICEF: Our pan-European charity partner
‘Change for Good’
This year easyJet raised £302,000 during the
winter collection and £725,000 during the summer
collection. In addition, £215,000 was raised in
response to the UNICEF emergency appeal to help
the children of Syria caught in the ongoing conflict.
This means that since launching the partnership,
£2.1 million has been raised. This is more than any
other airline within the ‘Change for Good’ programme;
an achievement easyJet aims to continue.
The ‘Change for Good’ programme offers all
easyJet customers the chance to support the
world’s children by dropping their spare change and
leftover foreign currency into fundraising pouches.
easyJet employees support this through fundraising
activities such as sponsored challenges and raising
money in innovative ways in their free time.
Donations from easyJet and its passengers have
allowed UNICEF to vaccinate over 5.3 million mothers
and children against preventable, life-threatening
diseases across West and Central Africa.
The Company has also provided benefits in kind,
such as free profile raising for the charity through
various channels and free flights to support the
work of the charity.
Charity Committee
easyJet has a dedicated European Charity
Committee to oversee the partnership with UNICEF
that also determines how funding is spent.
Since launching in 2012, the Committee has
awarded £36,000 to over 100 local charities across
Europe. These awards are nominated and chosen
by easyJet people on a monthly basis, which
ensures support for charities at a local level.
Local community engagement
easyJet continues to provide support at local
community level through a variety of initiatives across
Europe. This has included school visits by pilots
and hosting a schools event at the headquarters in
partnership with Solar Impulse – ‘Around the World
in a Solar Airplane’.
easyJet has sponsored a number of local
community events and activities. These include:
• the Manchester and Berlin PRIDE, in recognition
of the airline’s diversity;
• the Edinburgh International Film Festival to reflect
easyJet’s position as Scotland’s largest airline; and
• Luton Town Football Club along with the Love
Luton campaign which reflects the airline’s historic
links to the town.