EasyJet 2013 Annual Report Download - page 21
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www.easyJet.com
Strategic report
Our strategy in action
ACHIEVING OUR GOAL
A clear strategy which makes travel easy and affordable
and drives growth and returns for shareholders.
BUILD STRONG
NUMBER 1 AND
2 NETWORK
POSITIONS
MAINTAIN COST
ADVANTAGE
DRIVE DEMAND,
CONVERSION
AND YIELDS
ACROSS EUROPE
DISCIPLINED USE
OF CAPITAL