Cisco 2010 Annual Report Download - page 4

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85%
of Fortune 500 companies
More than 85 percent of Fortune
500 companies use Cisco Uni ed
Communications for robust and
feature-rich communications services
accessible from a wide range of
clients and endpoints, including
enterprise telephony, uni ed
messaging, multimedia conferencing,
and enterprise instant messaging.
everyone to navigate complex inter-
company networks of customers,
colleagues and partners. We believe
companies that embrace collaborative
processes and tools that allow their
employees, customers and partners
to connect and interact anytime,
anywhere, via any device will be the
ones most able to realize the increases
in operational speed and efficiency
necessary to thrive and excel. Cisco’s
networking technology provides the
platform that allows users to collaborate
quickly, safely, and effectively across
devices, operating systems, wired
and wireless networks, and business
applications. We have learned much
about the power of collaboration within
our own company, and we are working
to share this knowledge with our
customers every day.
In our view, video changes everything.
It is increasingly becoming the
most important means by which we
communicate and share information.
Video on the Internet, created and
viewed by consumers, demands new
network requirements, including speed,
quality, on-demand streaming and
seamless availability. We now enable an
emerging class of user applications that
combine digital video, social networking
and collaboration capabilities that,
we expect, will deliver levels of
business productivity and efficiency
not previously thought possible. At
Cisco, we believe that we are uniquely
positioned to partner and shape the
future of video experiences for the
consumer, for enterprise customers and
for service providers through the power
of an intelligent, scalable network.
To us, the task is clear. We deliver
the network, powered by Cisco, as
the most intelligent asset capable of
addressing the macro transitions of
data center virtualization, collaboration
and video. Capturing and harnessing
the power of these transitions for our
customers is what Cisco does best.
Strategy: One Cisco
Cisco is differentiated from its peers
and has a unique strategy to grow
faster than the market. Our long-held
leadership position in routing and
switching is well known. We work to
protect and extend this leadership year
after year by investing more in ongoing
innovation than do any of our peers.
This is a core focus of our business.
Our ability to innovate is why customers
rely on us as a strategic business
partner rather than merely a product
technology provider.
We’ve extended the role of the network
to new markets, such as smart grids,
Smart+Connected Communities, virtual
healthcare, education, media solutions,
and sports and entertainment. Each of
these opportunities by itself is a new,
potentially large market for Cisco. When
combined, the opportunities for the
network are significant.
2 Cisco Systems, Inc.
Annual Report 2010
Letter to Shareholders