8x8 2016 Annual Report Download - page 8

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IntuitiveUserExperience. Because we deliver our software from one integrated platform, we can offer an intuitive, seamless communication experience
that spans voice, messaging, and video. We plan to continue enhancing the usability and user interface of our software, including mobility and tighter
integration with commonly used business productivity application, CRM solutions and vertical business applications.
Mid-MarketandDistributedEnterpriseFocus.We plan to capitalize on the growing adoption of cloud-based communications and collaboration solutions
in mid-market and distributed enterprises through increasing focus on our direct and channel sales strategy.
StrategicAcquisitions. We intend to identify, acquire and integrate strategic technologies, assets and businesses that we believe will expand the breadth of
our cloud software offerings and drive growth, both domestically and internationally.
Our Products
We have built a global, hyper-scalable cloud communications and contact center platform that is powering the communications infrastructure worldwide for
businesses of all sizes from an SMB to a large, multi-national enterprise. Regardless of size, our software enables businesses to operate as one unified entity while
delivering the highest quality of service. These capabilities are becoming increasingly important as more and more globally distributed enterprises move their
communications infrastructure to the cloud. Unlike many cloud business services, our distributed platform enables users to utilize services from our data centers
worldwide automatically, based on their current location without any user intervention. Our software solutions combine global voice, messaging and video with
integrated workflows and big data analytics to provide business communications to our customers' workforce, to enable better customer engagement, increased
team productivity, and real-time insights into business performance.
All of our software components work together and can be combined into different bundles depending on the business needs of our customers. Our software
products provide solutions in the following areas:
GlobalBusinessVoice(8x8VirtualOffice)
The Company's flagship software product, branded 8x8 Virtual Office, delivers high quality voice as a service globally with a robust business feature set. 8x8
Virtual Office is a self-contained, end-to-end solution that enables a customer to use a single business phone number to place and receive calls from any supported
device (including desktop phones, computers with an installed software telephone app, and mobile devices) over any available Internet connection. Local numbers
are available in over 80 countries and toll-free numbers are available in over 100 countries. We further provide local number porting in more than 40 countries.
The use of a single business telephone number across any employee device is an important advancement because it allows a business to retain a phone number, and
the business contacts associated with it, when an employee leaves the business. Without this advancement, employees using their mobile phones for work can take
their personal number with them on termination of employment, meaning that they can easily retain business contact information that typically belongs to their
employers.
With 8x8 Virtual Office, those business contacts stay with the company, and can be assigned to a different employee. 8x8 Virtual Office also connects all internal
business calls (including calls to a receptionist, voicemail system, conference bridge, etc.) using any Internet connection, which enables high definition (HD) audio
at a much lower price point for the business, making this product especially suitable for distributed companies with employees in many different locations.
8x8 Virtual Office includes a complete set of business features such as a worldwide extension calling, corporate directory with click-to-call functionality,
voicemail, call forwarding, transfers, conferencing, ring groups (ringing many different extensions at the same time), hot-desking (multiple people sharing the
same physical device), call recording, call monitoring, music on hold, and a receptionist console with a night-attendant feature to answer and route calls when no
employees are available.
Many 8x8 Virtual Office pricing plans include unlimited calls to certain regions of the world, with different prepaid or per-minute plans for connecting
international and toll-free calls.
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