8x8 2016 Annual Report Download - page 10

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BigData/Analytics
We have developed a set of big data tools that collect and analyze historical and real-time communications data transmitted through our Virtual Office and Virtual
Contact Center solutions. These products, sold under the Virtual Office Analytics and Virtual Contact Center Analytics brands, enable an enterprise to improve its
performance by providing details about internal and external call activity, real-time call queue status, call quality and global routing and device status information.
LineofBusinessSolutions
We provide software to enable a group of employees within a business unit to set up their own communications infrastructure without requiring the involvement of
an information technology (IT) or formal purchasing function. We refer to these solutions as "Line of Business" because they can be adopted and used by any
employee within an enterprise. EasyContactNow (currently only available in the United Kingdom) is a simple, multi-channel outbound and inbound contact center
for voice, SMS, chat and e-mail interactions with external customers cloud solution that enables employees within the business unit to easily communicate across
multiple touchpoints and engage customers and prospects based on a request or campaign. Customers pay as they go and are only charged for their actual usage of
the product.
ThirdPartyIntegrations
Our software uses a combination of open application program interfaces (APIs) and pre-built integrations to enhance functionality with data from other third-party
back office management systems, including cloud-based solutions from Salesforce.com, NetSuite, and Zendesk. We typically offer our customers access to these
integrations from our website and from partner application exchange web sites.
These integrations enable customers to receive a popup screen from the third party solution whenever a relevant inbound call is received, and also enables
customers to click-to-call any customer or prospect in the third party solution.
Our Technology
We introduced our first communications software as a service offering in 2002, and have since expanded our solutions, features and software capabilities. Almost
all of our software is delivered from internally owned and operated software technologies built from the ground up to deliver these services to our customers from
the Internet cloud.
From inception through March 31, 2016 we have been awarded 118 United States patents covering a variety of voice and video communications, signaling,
processing and storage technologies. Many patents in our portfolio relate to the communications software used in our various software products.
We supply communications software to users in over 114 countries across six continents. We run our software in nine data centers in seven locations around the
world. Providing high quality global communications requires more than just a set of data centers, however. We also developed our proprietary Global Reach®
patented technology so that 8x8 software voice communications, placed or received anywhere on the globe on any compatible device, can have the same consistent
quality as a local or internal call within a single area code.
Many hosted VoIP solutions route call data through the same data center regardless of the physical or geographic location of callers. We take a different and, we
believe, more optimal approach: when an end-user makes a call using our solution, our patented technology seeks out the closest data center to the current location,
subject to service, security and data sovereignty considerations (which might require that the user's signaling data be sourced from a certain geography). We call
this "geo-routing." Our patented technologies to ensure that this data latency is always minimized. For all routing decisions, current Internet and carrier network
conditions are taken into account and the best route is determined in real time.
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