Westjet 2009 Annual Report Download - page 19

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WestJet 2009 Annual Report 17
Over the year, we worked to extend our philosophy of caring to our WestJet Credit Card and Frequent Guest Programs. Both
programs are designed to reward our guests and make WestJet even more attractive for high-frequency travellers, which tend to
be our highest yielding guests.
In 2009, we looked beyond North America and the Caribbean by initiating partnerships with Air France and KLM. They now
operate inbound interline fl ights into four WestJet Canadian gateways, connecting to 11 WestJet destinations, with even more
cities to come. This is only the beginning, as interline and code-share partnerships are a big part of how we plan to grow.