Westjet 2009 Annual Report Download - page 18

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16 WestJet 2009 Annual Report
WE SET OURSELVES UP FOR FUTURE GROWTH. In 2009, we continued to strengthen our foundation and implement initiatives
for future growth. Our new reservation system was perhaps the most important of those initiatives. While switching to our new
SabreSonic system wasn’t without its challenges, with some hard work and a lot of care, our WestJetters made it right. We
are excited about the enhanced functionality of this new system, including opportunities for ancillary revenues, better revenue
management control, increased guest functionality and more streamlined partnerships with other airlines.