WeightWatchers 2007 Annual Report Download - page 8

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Please find page 8 of the 2007 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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In 2007, we also took time to focus on what
kind of organization we are and what kind
of organization we want to continue to be.
To answer those questions, we realized
we needed to illuminate what our most
important values were and how they could
help us achieve our vision.
In 2007, we also took time to focus on what
kind of organization we are and what kind
of organization we want to continue to be.
To answer those questions, we realized
we needed to illuminate what our most
important values were and how they could
help us achieve our vision.
WeightWatchers.com continues to play a key
role in our efforts to ensure we have a relevant
weight management solution for everyone. During
the year, we launched in the U.S. a version of
our successful Weight Watchers Online product
specifically designed for men, with tailored content
that speaks directly to the male audience. Male
subscribers to Weight Watchers Online for Men
now have access to unique content such as
articles on men’s health issues, fitness ideas, and
tips on better food choices. In addition, male
members who purchase Monthly Pass also will
get for free a version of eTools tailored for men,
Weight Watchers eTools for Men. The introduction
of these two new versions has been highly popular
with our male audience.
The proven effectiveness of Weight Watchers is
continually being reinforced by a number of scientifi c
research studies. A recent study, “The Spread of
Obesity in a Large Social Network over 32 Years”
(published in The New England Journal of Medicine),
demonstrated that in a mutual friendship, if one
person becomes obese, the other has a 46% greater
chance of also becoming obese. The authors of
this study have suggested that the opposite can
also be true and based on our own research and
observations from our meeting rooms, we could
not agree more. In fact, this study sums up the
foundation of the Weight Watchers approach for more
than 40 years: through the support of others, people
can successfully lose weight and become healthy
together. As a Weight Watchers member myself,
I can wholeheartedly agree that Weight Watchers
provides a compelling, sustainable and effective
method to successfully lose weight and maintain a
healthy lifestyle.
In 2007, we also took time to focus on what kind of
organization we are and what kind of organization we
want to continue to be. To answer those questions,
we realized we needed to illuminate what our most
important values were and how they could help us
achieve our vision.