WeightWatchers 2007 Annual Report Download - page 19

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Please find page 19 of the 2007 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Selected licensees include:
LICENSEE PRODUCT
United States
Applebee’s ........................ Casual Dining Restaurant Menu
Conair ............................ Scales
Dawn Foods ....................... Snack Cakes & Muffins
Morrison’s ........................ Hospital Cafeteria Menu
Russell Stover ..................... Chocolate Candies
Schreiber Foods .................... Cheese
Wells Dairy ....................... IceCream
Weston Bakeries ................... Fresh Bread
United Kingdom
Anthony Alan Foods ................ Cakes
Conair ............................ Scales
Greencore Prepared ................. Ready to Eat Meals
Warburtons ........................ Bread
Yoplait ........................... Yogurt
Continental Europe
COOP ............................ COOP “Healthy for You” Range
Marie Frais ........................ Chilled Meals, Salads and Quiches
Sara Lee .......................... Meats
Senoble ........................... Yogurt
Australia and New Zealand
Conair ............................ Scales
Nestle ............................ Yogurt and Desserts
Each licensee is required to include on their packaging information about our services and our products,
such as our toll-free numbers and a URL for WeightWatchers.com. This marketing and promotional support
reinforces the value of our brand.
We continue to believe there are significant opportunities both in the United States and internationally to
take advantage of the strength of the Weight Watchers brand and other intellectual property through additional
licensing agreements.
Weight Watchers Magazine
Weight Watchers magazines are published in all of our major markets. In the United States, Weight
Watchers Magazine is an important branded marketing channel that is experiencing strong growth. We
re-acquired the rights to publish the magazine without the subscriber list in February 2000 and re-launched its
publication in May 2000. Since then, we have grown paid circulation from zero to over one million. As of fall
2007, our U.S. magazine had a readership of 8.32 million readers per copy, according to MediaMark, an industry
tracking service. In addition to generating revenues from subscription sales and advertising, Weight Watchers
Magazine also reinforces the value of our brand and serves as a powerful tool for marketing to both existing and
potential customers.
Marketing and Promotion
Word of Mouth
The word-of-mouth generated by our current and former customers is an important source of new
customers. Over our more than 40-year operating history, we have created a powerful referral network of loyal
customers. These referrals, combined with our strong brand and the effectiveness of our plans, enable us to
efficiently attract new and returning customers.
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