WeightWatchers 2007 Annual Report Download - page 4

Download and view the complete annual report

Please find page 4 of the 2007 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 108

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108

As employees of Weight Watchers, we are fortunate
to work at a company where fulfi lling a mission is
also a great business. Accordingly, our long-term
strategy is simple: help everyone who comes to us
achieve even greater success and fi nd more people
to help.
With a view towards this long-term strategy, in 2007,
we began focusing on two key strategic planks:
• Retention – Helping our members achieve even
greater weight loss success by keeping them
engaged in the program longer.
• Relevance – Finding ways to reenergize and
differentiate our brand through our unique and
healthy lifestyle-based, support-aided weight
management services and products.
We are pleased with the progress we have made
against these initiatives and the results are beginning
to bear fruit. Weight Watchers has never been in
a better position to capitalize on the opportunities
before it.
Our Monthly Pass commitment plan is a key element
of our strategy to enhance the Weight Watchers
experience and improve retention. It has been widely
popular with our meeting members since its launch
in the United States in August 2006, and in its fi rst
full year already accounted for approximately half
of our 38 million North American attendances in
2007. By better integrating Weight Watchers into
the lives of members through an easy payment plan,
Monthly Pass helps our members extend their time
as members, making their weight loss achievements
even more impressive. Our results to date have
shown that the average Monthly Pass subscriber
remains a member more than twice as long as the
average pay-as-you-go member.
Another benefi t of Monthly Pass is the free access
to Weight Watchers eTools, our Internet companion
for meetings members. In a clinical, randomized
[ THIS PAGE, LEFT TO RIGHT ]
Weight Watchers Online for Men event at baseball spring training;
Monthly Pass is launched in international markets.