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SUZUKI MOTOR CORPORATION 7
Year in Review
Overseas Markets
1. Overview of Suzuki’s Main Overseas Automobile Markets
Sales of automobiles (passenger cars and multi-utility vehicles) in India grew in scal 2014 by 4% year-on-year to 2,601,000 units. One rea-
son for this growth was evidence of a moderate economic pickup following the change of government in May 2014. Sales in the ve key
ASEAN countries (Indonesia, Thailand, Vietnam, the Philippines, and Malaysia) fell by 8% year-on-year to 3,088,000 units. The drop was par-
ticularly marked in Indonesia and Thailand. Sales fell in Indonesia because of an economic slump and a weak rupiah. Sales fell in Thailand
because the previous government’s policies had left households with greater debt and because less nancing was available for purchases.
Sales in Europe (the European Union and the European Free Trade Association) grew by 8% year-on-year owing to an economic recovery
that began the previous scal year. Sales in China grew by 5% year-on-year to 23,702,000 units.
2. Suzuki Sales
Suzuki’s overseas automobile sales volume in scal 2014 grew by 7% year-on-year to 2,111,000 units as economic conditions in the Com-
pany’s overseas markets showed moderate recovery. Suzuki’s sales in India rose by 11% year-on-year to 1,171,000 units owing to strong
demand for models including the new Celerio, Alto K10, and Ciaz. Suzuki’s sales in the ve key ASEAN countries fell by 18% year-on-year to
184,000 units owing mainly to an economic slump. Suzuki’s sales in China grew by 11% year-on-year to 257,000 units owing mainly to the
launch of the SX4 S-CROSS. Suzuki’s sales in Europe (the European Union and the European Free Trade Association) grew by 1% year-on-
year to 161,000 units owing partly to the launch of the Celerio and Vitara and partly to sales of the SX4 S-CROSS throughout the scal year.
3. Suzuki Topics in Fiscal 2014
• In April 2014, Suzuki launched a minivehicle-based WagonR in Pakistan.
• In August 2014, cumulative worldwide sales of the Swift (a series
that Suzuki launched in 2004) reached four million units.
• In October 2014, Suzuki began a series of launches for the Ciaz
by putting it on the market in India.
• In November 2014, Suzuki launched a completely updated Alto K10.
• In January 2015, Suzuki ceremonially laid the foundation stone for
a new plant in Gujarat.
• In March 2015, Suzuki held a ceremony as the rst unit of the
Europe-specication Vitara rolled o the production line.
• Maruti Suzuki India’s sales volume in India exceeded one million
units for the fth scal year in a row.
Iwata Plant
(Multi-purpose vehicle and commercial vehicle assembling)
Kosai Plant
(Passenger car and automobile engines assembling)
Sagara Plant
(Passenger car and automobile engines assembling,
foundry of engine components, machining)