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SUZUKI MOTOR CORPORATION 9
Year in Review
Let’s
Address 110
GSR250F
V-Strom 1000 ABS
Motorcycles
Suzuki’s Worldwide Manufacturing and Sales
Total overseas motorcycle production (including ATVs) in fiscal 2014 decreased by
11.2% year-on-year to 1,645,000 units. Worldwide production, including production in
Japan, also decreased by 11.5% year-on-year to 1,799,000 units.
Sales of motorcycles (including ATVs) in overseas market decreased by 13% year-on-
year to 1,696,000 units, while total global sales, including Japan, also decreased by
12.8% year-on-year to 1,763,000 units.
Operating Results by Segment
In the motorcycle business, the operating income of ¥0.1 billion in the previous scal
year became an operating loss of ¥0.7 billion.
The Japanese Market
1. Overview of Japanese Motorcycle Market
The total domestic motorcycle sales (factory shipments) of the four Japanese manu-
facturers in scal 2014 fell by 11% year-on-year to 391,000 units owing to a hike in the
rate of consumption tax. Sales of models with engine displacements of 126cm3 and
higher were down 7% year-on-year at 84,000 units. Sales of models with engine dis-
placements up to 125cm3 were down 12% year-on-year at 307,000 units.
Domestic motorcycle demand dropped sharply after the nancial crisis of 2008. That
decrease has since abated. Overall sales are expected to grow year-on-year in scal
2015. Notably, demand for models with engine displacements of 126cm3 and higher
has been trending upward during the past few years and looks set to grow further in
scal 2015.
2. Suzuki Sales
Suzuki’s domestic sales (factory shipments) of models with engine displacements up to
125cm
3
fell by 6% year-on-year to 55,000 units in spite of new products including the
new Let’s and the Address 110. The Company’s sales of models with engine displace-
ments of 126cm
3
and higher fell by 19% year-on-year to 10,000 units. Overall, Suzuki
maintained its market share of 16.8% in volume terms but recorded a 9% year-on-year
drop in sales (factory shipments) to 66,000 units.
Suzuki aims to achieve sales growth in scal 2015. The Company plans to increase fac-
tory shipments of models with engine displacements up to 125cm
3
by launching more
products. As for models with engine displacements of 126cm
3
and higher, which are
more protable, the Company plans to aggressively promote existing products.
3. Suzuki Topics in Fiscal 2014
• In June 2014, Suzuki launched the V-Strom 1000 ABS, a sport adventure tourer that
enables comfortable riding in diverse conditions.
• The GSR250 series is popular owing to its rider-friendly engine. Suzuki added the
fully faired GSR250F in September 2014.
• The V-Strom 650 ABS is popular because it allows users to enjoy everything from ur-
ban rides to long-distance tours. In October 2014, Suzuki added the V-Strom 650XT
ABS, which has new, adventure-themed styling.
• In December 2014, Suzuki launched the Let’s G, a 50cm3 scooter that’s light, fuel-
ecient, and user-friendly. In March 2015, the Company launched the Let’s, a basic
model that oers greater practicality.
• In March 2015, Suzuki launched the Address 110 scooter. This model has low weight
for rider-friendliness around town and an engine that combines great performance
with superior fuel economy.