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12 SUZUKI MOTOR CORPORATION
Year in Review
Operating Results by Segment
In the marine and power products, etc. business, the net sales
increased year-on-year mainly owing to the increase in the sales
of the outboard motors in Europe and North America, while the
operating income was at the same level as the previous scal year.
Overview of Marine Products
Suzuki’s domestic outboard motor sales in scal 2014 fell by 5%
year-on-year in volume terms and by 7% year-on-year in net terms.
One reason was a hike in the rate of consumption tax. Another
was a shift in demand toward smaller models. The overall domestic
market shrank, so Suzuki’s share grew from 21% to 24%.
Suzuki’s export sales surged by 9% year-on-year in volume terms
and by 23% year-on-year in net terms. Sales in North America and
Europe made a signicant contribution. They were strong (especially
in the United States) owing partly to foreign-exchange eects and
partly to a shift in demand toward larger models.
Suzuki’s four-stroke outboard motors range from the DF2 (the
lowest-power model, which delivers 1.49kW/2PS) to the DF300 (the
highest-power model, which delivers 220.7kW/300PS). The Com-
pany produces small models in Thailand and larger models at the
Toyokawa Plant in Japan.
Suzuki Topics in Fiscal 2014
The year 2015 marks 50 years of Suzuki outboard motors. In s-
cal 2014, the Company celebrated this milestone by opening an
exhibition at the Suzuki Plaza, by holding a photo contest, and by
publishing a special magazine for worldwide consumption.
DF30ADF200APDF300AP
Marine Products
DF30A
DF300AP