Suzuki 2014 Annual Report Download - page 12

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10 SUZUKI MOTOR CORPORATION
Year in Review
Toyokawa Plant
(Motorcycles and outboard motors assembling)
Sportbike GIXXER (India)
Compact scooter Let’s (India) Light, compact scooter BURGMAN 200
Sport Adventure Tourer V-Strom 1000 ABS
Overseas Markets
1. Overview of Suzuki’s Main Overseas Motorcycle Markets
Sales of motorcycles in Europe in scal 2013 were at on the year at
821,000 units. Sales of motorcycles (including ATVs) in North America
rose by 5% year-on-year to 801,000 units. Sales in the six key ASEAN
countries (Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and
Cambodia) were at on the year at 13,863,000 units. Sales in China fell by
9% year-on-year to 11,313,000 units. Sales in India grew by 7% year-on-
year to 14,805,000 units.
2. Suzuki Sales
Suzuki’s overseas motorcycle sales fell by 12% year-on-year to 1,953,000 units. Suzuki’s sales in Europe rose for the rst time in six s-
cal years; they were up 1% at 48,000 units. Suzuki’s sales in North America fell by 7% year-on-year to 41,000 units. Suzuki’s sales in the six
key ASEAN countries (Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Cambodia) fell by 6% year-on-year to 611,000 units owing
partly to prolonged political turmoil in Thailand. Suzuki’s sales fell by 23% year-on-year to 620,000 units in China and by 14% year-on-year to
356,000 units in India.