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SUZUKI MOTOR CORPORATION 9
Year in Review
Half-faired GSR250S
Light, compact scooter BURGMAN 200
Japan-specication Hayabusa
Motorcycles
Suzuki’s Worldwide Manufacturing and Sales
Total overseas motorcycle production (including ATVs) in scal 2013 decreased to 1,882,000
units, 89.6% compared to the previous scal year. Worldwide production, including production in
Japan, also decreased to 2,063,000 units, 90.9% compared to the previous scal year.
Sales of motorcycles (including ATVs) in overseas market decreased to 1,953,000 units, 87.4%
compared to the previous scal year, while total global sales, including Japan, also decreased to
2,027,000 units, 87.7% compared to the previous scal year.
Operating Results by Segment
In the motorcycle business, the operating loss of ¥11.9 billion in the previous fis-
cal year became an operating income of ¥100 million, slightly turning into the black
for the rst time in six scal years, mainly owing to improvement in income of large-
displacement motorcycles.
The Japanese Market
1. Overview of Japanese Motorcycle Market
The total domestic motorcycle sales (factory shipments) of the four Japanese manufac-
turers in scal 2013 rose by 9% year-on-year to 438,000 units owing partly to a rush to
buy motorcycles ahead of a hike in the rate of consumption tax. Sales of models with
engine displacements of 126cm3 and higher were up 33% year-on-year at 90,000 units.
Sales of models with engine displacements up to 125cm3 were up 4% year-on-year at
348,000 units. The domestic motorcycle market began shrinking after the nancial crisis
of 2008, but sales of models with engine displacements of 126cm3 and higher are now
trending upward; they have grown for three years in a row.
2. Suzuki Sales
Suzuki’s domestic sales (factory shipments) of models with engine displacements of
126cm3 and higher surged by 35% year-on-year to 13,000 units owing partly to new
products including the GSR250S, the Burgman 200, and the Japan-specication Hayabu-
sa. Sales of models with engine displacements up to 125cm3 declined by 6% year-on-
year to 59,000 units owing partly to inventory adjustments that involved a reduction in
shipments. Total sales were roughly at on the year; they were down 1% at 72,000 units.
Suzuki’s sales of models with engine displacements of 126cm3 and higher have reected
the market trend by growing for three years in a row. The Company plans to treat these
highly protable models as the focus of its sales-promotion eorts.
3. Suzuki Topics in Fiscal 2013
• In January 2014, Suzuki launched the half-faired GSR250S to complement the
GSR250, an on-road sportbike that has been popular since its launch in July 2012
owing to its bold styling and rider-friendly engine.
• Suzuki launched the Burgman 200, a light, compact scooter with superior accelera-
tion, in February 2014. The Company had already launched this model overseas.
• Suzuki launched the Japan-specication Hayabusa in February 2014. This motorcycle
satises Japanese regulations while delivering the same maximum output and torque
as the European version. It is the rst motorcycle in Japan to have a transponder for
electronic toll collection as standard equipment*.
* Based on Suzuki research in January 2014.