Square Enix 2013 Annual Report Download - page 21

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I’m really excited about the future for the games industry. I love
the way new technology such as touch devices and cloud
computing offers us, as creators, new ways to play. And this is
at a time when new business models like free-to-play are
removing barriers to entry. Everything is changing and I’m
excited about ‘smashing together’ high definition gaming
domain expertise with new devices like tablets. I want to make
fun games of significance that deserve people’s time while
leaving a positive impression and making customers happy.
© 2012, 2013 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved.
Until fairly recently, the competitive
advantage of the game industry
centered on two key elements—
“enjoyment” and “technology.”
However, the times have really changed in the last few years. What strikes
me about this one year since the Dragon Quest X service launched is that
our top priority now is to “give our full attention to the customers who love
our titles.” Taking this implication a step further, we have to “address
customer expectations while at the same time exceed those expectations.”
A developer cannot go on creating the same thing forever. Having said that,
even if the content were to change, I wish to retain that concept as
conviction, and to create titles, as many as possible, that resonate with
customers.
Jin Fujisawa
Director, DRAGON QUEST X: Mezameshi Itsutsu no Shuzoku Online
Jin Fujisawa has been involved in scenario production for the DRAGON QUEST
series since DRAGON QUEST VII: Eden no Senshitachi. Previously, he was the
Director on DRAGON QUEST IX: Sentinels of the Starry Skies, and currently he is the
Director, responsible for scenario content, on DRAGON QUEST X: Mezameshi Itsutsu
no Shuzoku Online. In addition to these duties, Jin also oversees online game
operations and development.
Lee Singleton
Studio Head of Square Enix London Studios and Square Enix Montreal
Previously responsible for producing games such as “BATMAN ARKHAM
ASYLUM,” “JUST CAUSE” and “SLEEPING DOGS.” Lee has recently set up
the new Square Enix studio in Montreal, which will become a centre of
excellence for tablet development and now heads up all production in
London to deliver exciting new content for the Group.
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