Square Enix 2013 Annual Report Download - page 15

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Publication
Merchandising
The Publication segment includes comic books, game
strategy books and comic magazines.
During the fiscal year ended March 31, 2013, popular
comic book titles showed steady sales supported by media
mix exploitations of popular titles.
Net sales and operating income in the Publication
segment totaled ¥11,086 million (a decrease of 2.2% from
the prior fiscal year) and ¥2,484 million (a decrease of 3.5%
from the prior fiscal year), respectively.
The Merchandising segment includes the planning, production, distribution
and licensing of derivative products of titles owned by the Group.
During the fiscal year ended March 31, 2013, the Group continued to
distribute and license items such as character goods and soundtracks
based on the Group’s own IPs while diversifying new opportunities for
profit by strengthening its character goods lineup with additional products
based on third party content and overseas expansions.
Net sales and operating income in the Merchandising segment totaled
¥3,264 million (an increase of 18.0% from the prior fiscal year) and ¥667
million (a decrease of 10.2% from the prior fiscal year), respectively.
Share of Net Sales (FY ended March 2013)
7.5%
Share of Net Sales (FY ended March 2013)
2.2%
©SQUARE ENIX CO., LTD. All Rights Reserved.
©Atsushi Ohkubo/SQUARE ENIX
©Yana Toboso/SQUARE ENIX
©Cocoa Fujiwara/SQUARE ENIX
©2013 SQUARE ENIX CO., LTD. All Rights Reserved.
©2012 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX
All Rights Reserved.
©SQUARE ENIX CO., LTD. All Rights Reserved.
©SQUARE ENIX CO., LTD. All Rights Reserved.
©Disney
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