Square Enix 2010 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2010 Square Enix annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

In the case of “FINAL FANTASY XIII,” cumulative sales
reached 5.55 million units as of March 31, 2010, which were
evenly distributed across our geographies of Japan, North
America and Europe. Only released in Japan, “DRAGON
QUEST IX: Sentinels of the Starry Skies” has reached 4.26
million units. On the other hand, “Batman: Arkham Asylum”
had very modest sales in Japan but sold 3.24 million units
mostly in North America and Europe.
Our global development is not the release of all titles in all
regions, nor is it game development in a certain region for
meeting any individual, regional taste.
As we maximize the unique strengths of each title, sales
performance may vary depending on regional preference. The
globalization we pursue achieves an optimal balance of products
across the Group through combinations of such strong titles.
The fiscal year under review, which enjoyed several big title
releases, serves as a good example of the direction we are
pursuing.
As network environments continue to develop around the
world, the international flow of content is speeding up. Now,
there are no obstacles other than language.
In marketing segmentation, while culture continues to be a
factor, user location has little meaning.
As a result, segmentation by “individual customer preference”
is the truly vital issue.
In this way, we have first established a globalization
“skeleton” for which we will be adding “nerves” and “muscle”
going forward.
In the current fiscal year, it is critical that we further strengthen
our organization. Our focus is to establish organic connections
across the Group and raise the business execution skills of each
internal organization.
In the area of geographic expansion, our biggest work
ahead is the development of our business in China, on which
we shall place a top priority going forward.
Becoming “Network Centric”
While continuing to show strength in the market and serving as
a pillar of our online earnings, eight years have passed since the
service launch of our “FINAL FANTASY XI.” The fiscal year
ended March 31, 2010 was an interim year. For large scale
MMORPGs, the fiscal year ending March 31, 2011 will include
our launch of “FINAL FANTASY XIV.”
At the same time, we have started to see our new initiatives
bear fruit.
In order to successfully position our “SQUARE ENIX
MEMBERS” as a net-based customer contact point for the
entire Group, we began the full-fledged strengthening of this
operation during the fiscal year under review. With over 1.5
million registered members worldwide, we have now reached
a good starting point for business development.
Further, at SMILE-LAB Co., Ltd., a wholly-owned subsidiary
established in February 2008, we have created a successful
Number of
employees
3,338
Number of Employees by Region
Figure 6
Japan
SQUARE ENIX
Japan
TAITO
Japan
Other
North America
Europe
China
Corporate Offices
Development Studios
SQUARE ENIX Group Network
Figure 5
05