Square Enix 2010 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2010 Square Enix annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

The Mobile Phone Content segment provides a range of
mobile phone content services including the planning,
development and management of portal services, games,
ring tones and wallpapers.
The service lineup including “FINAL FANTASY” and
“DRAGON QUEST” portal services has been continuously
leveraging the Group’s strength in original content.
Net sales in the Mobile Phone Content segment totaled
¥10,171 million (a decrease of 6.9% from the prior fiscal
year), and operating income increased 8.1% to ¥4,593 million.
The Merchandising segment covers planning, production,
distribution and licensing of derivative products of titles
owned by the Group. The CG-animated film “FINAL FANTASY
Vll ADVENT CHILDREN COMPLETE,” released in April 2009,
contributed to sales and profit of this segment.
Net sales in this segment totaled ¥5,473 million (an
increase of 45.6% from the prior fiscal year), and operating
income increased 124.2% to ¥1,827 million.
Mobile Phone Content Merchandising
©1987,2010 SQUARE ENIX CO., LTD.
All Rights Reserved. ILLUSTRATION:
©YOSHITAKA AMANO
©1988, 2010 SQUARE ENIX CO., LTD.
All Rights Reserved. ILLUSTRATION:
©YOSHITAKA AMANO
©2005, 2009 SQUARE ENIX CO., LTD.
All Rights reserved. CHARACTER
DESIGN: TETSUYA NOMURA
©Disney
©2009 ARMOR PROJECT/BIRD
STUDIO/LEVEL-5/SQUARE ENIX
All Rights Reserved.
©SQUARE ENIX CO., LTD. All Rights
Reserved. CHARACTER DESIGN:
TETSUYA NOMURA
©1988-2010 ARMOR PROJECT/BIRD
STUDIO/CHUNSOFT/SQUARE ENIX
All Rights Reserved.
11