Square Enix 2010 Annual Report Download - page 12

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The Amusement segment includes TAITO CORPORATlON’s
operation of amusement facilities and planning, development
and distribution of arcade game machines for amusement
facilities and related products. The planning, development
and distribution of arcade game machines by SQUARE ENIX
CO. LTD. are also included in this segment. Further, the
segment includes amortization of goodwill relating to con-
solidation of TAlTO CORPORATlON into the Group.
In arcade game machines, “DRAGON QUEST Monster
Battleroad II” performed well during the fiscal year under
review, while amusement facility operations remained at low
levels under the continued difficult market conditions.
Net sales in this segment totaled ¥52,299 million (a decrease
of 12.7% from the same period in the prior fiscal year), and
operating income decreased 11.8%, to ¥2,892 million.
The Publication segment includes comic books, game
strategy books and comic magazines. During the fiscal year,
the Group had favorable results supported by continued
strong comic book sales accelerated by TV broadcasting
animation programs of popular titles, as well as favorable
sales of strategy guide books based on popular game titles.
Consequently, net sales in this segment totaled ¥14,367
mllion (an increase of 10.6% from the prior fiscal year), and
operating income increased 16.4%, to ¥4,120 million.
Amusement Publication
Overview of Business Segments
©2010 SQUARE ENIX CO., LTD. All Rights Reserved.
©2009 Hiromu Arakawa
©2010 Atsushi Ohkubo
©2009 Yana Toboso
©2009 SQUARE ENIX CO.,LTD. All Rights Reserved.
CHARACTER DESIGN: TETSUYA NOMURA
©2009 ARMOR PROJECT/BIRD STUDIO/LEVEL-5/SQUARE ENIX
All Rights Reserved.
©2008-2010 ARMOR PROJECT/
BIRD STUDIO/SQUARE ENIX
All Rights Reserved.
©TAITO CORPORATION 2009
ALL RIGHTS RESERVED.
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