Square Enix 2010 Annual Report Download - page 11

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Overview of Business Segments
The Games segment plans, develops, distributes, and operates games for game consoles (including handheld game machines)
and personal computers as well as online games. This segment includes amortization of goodwill relating to the consolidation of
Eidos Ltd. into the Group. Games developed by the Group are marketed in the world’s major regions through key subsidiaries
including SQUARE ENIX CO., LTD. (Japan), SQUARE ENIX, INC. (North America region) and SQUARE ENIX LTD. (Europe and
PAL regions).
During the fiscal year ended March 31, 2010, major game titles such as “FINAL FANTASY Xlll,” “DRAGON QUEST IX: Senti-
nels of the Starry Skies,” “Batman: Arkham Asylum,” “KlNGDOM HEARTS 358/2 Days” and “DRAGONQUEST Vl” were new
million sellers released during the year contributing to the Group’s favorable results.
Net sales in the Games segment totaled ¥109,949 million (an increase of 128.4% from the prior fiscal year), and operating
income increased 254.0%, to ¥23,814 million.
Games
©2009 ARMOR PROJECT/BIRD
STUDIO/LEVEL-5/SQUARE ENIX
All Rights Reserved.
©2010 ARMOR PROJECT/BIRD
STUDIO/ARTEPIAZZA/SQUARE
ENIX All Rights Reserved.
©2010 Square Enix Ltd. All rights
reserved. Published by SQUARE
ENIX CO., LTD. Developed
by Avalanche Studios.
©Disney. Developed by SQUARE
ENIX/h.a.n.d.
©2009,2010 SQUARE ENIX CO., LTD.
All Rights Reserved. CHARACTER
DESIGN: TETSUYA NOMURA
BATMAN: ARKHAM ASYLUM Software © 2009, 2010 Eidos Interactive Ltd.
Developed by Rocksteady Studios Ltd. Co-published by Square Enix Ltd. and
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home
Entertainment Inc.
BATMAN and all characters, their distinctive likenesses, and related
elements are trademarks of DC Comics © 2010. All Rights Reserved.
WBIE LOGO, WB SHIELD: ™ & © Warner Bros. Entertainment Inc.
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