Samsung 1999 Annual Report Download - page 35

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10101001010010033
Your mobile operator might not be
ready for 3G, but we are.
Our SCom4000 mobile station modem
chip is at the heart of our 3G
phones which are fully backward
compatible with existing CDMA cellular
and PCS networks.
Calling 3G HDTV Goes Flat
The next generation of DRAM is here.
Our 1Gb DDR (double data rate)
SDRAM operates at 350 MHz, shatter-
ing one of the major bottlenecks that’s
holding back PC performance as proces-
sor speeds break the 1 GHz barrier.
Bottleneck Breaker
Taking a step beyond the desktop,
our 24-inch widescreen TFT-LCD
panel is the world’s first to bring HDTV
resolution (1,920 x 1,200 pixels) to the
flat-panel TV market.
growing demand for both semi-
conductors.
Non-Memory Chips >> Led by
high value-added LSI products
like 1GHz Alpha processors,
microcontrollers, merged mem-
ory with logic, and communica-
tions chips, Samsung’s overall
semiconductor industry ranking
rose from 6th to 4th in 1999.
Among the year’s highlights
were the debut of the CalmRISC
8-bit microcontroller, a single-
chip digital TV tuner solution,
several DVD player chipsets, and
the CopperMagic UADSL modem
chipset. We also teamed up with
Compaq and Alpha Processor,
Inc. of the US to invest US$500
million to promote the Alpha
processor in server, network
appliance, and Internet infra-
structure markets.
TFT-LCD Panels >> Leading the
industry for the second straight
year, Samsung captured 18.8%
of the global market in 1999. We
rolled out new 15-, 17-, and 18-
inch panels as well as the world’s
first 1 6.5-inch SXGA+ (1,400 x
1,050) and 24-inch widescreen
(1,920 x 1,200) panels, the latter
in a compact package just 3 cm
thick and 7 kg in weight. Other
notable events during the year
included investments of US$100
million by Apple and US$200
million by Dell Computer that
we’ll use to expand our produc-
tion capacity and, in early 2000,
the launch of the WiseView™
brand name to raise awareness
of our world-class TFT-LCD pan-
els.
R&D >> During 1999, Samsung
invested over 1.6 trillion won on
1,116 projects, an amount equiv-
alent to 6.1% of sales. The hard