Samsung 1999 Annual Report Download - page 13

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As we marked the beginning of our 30th year in business on
November 10, 1999, we also dedicated ourselves to being
at the forefront of the digital convergence revolution. To hone
our innovation and competitiveness at the leading edge
of this revolution in the fields of home, mobile, and personal
multimedia, we’re now refocusing every process on customers
and markets as we continue to build a global network capable of
rapidly responding to market changes, develop world-leading
core technologies, and accumulate technological capital. As we
maximize revenues by sharpening core areas where we hold a
technological edge such as memory, LCD displays, mobile hand-
sets, and monitors, we’ll also continue to establish ourselves as
>>
>>
July 27
We announce new 55-
and 65-inch HDTV models,
filling out our lineup and
extending our dominance
in the big-screen digital
projection TV market.
The same month,
our single-chip second-
generation digital TV tuner
solution debuts,
offering superior perfor-
mance in all areas.
July 29 Sept 6 Sept 17 Oct 5
Apple invests US$100
million in us to expand
production of TFT-LCD
panels. In October, Dell
Computer also invests
US$200 million in us and
signs a new 5-year LCD
supply agreement valued
at US$850 million.
In conjunction with our
participation in the Sydney
2000 Olympic Games as
an Olympic Partner,
we announce plans to
invest A$310 million in
our Olympic marketing
programs in 40 countries
as well as on-site
programs.
Our Kiheung semiconduc-
tor complex is listed as the
“World’s Safest
Workplace” by the
Guinness Book of World
Records for logging over
211.6 million accident-free
hours between November
1991 and August 1998.
In 1999, we extended this
record to 250.6 million
hours.
At Telecomm ’99 in
Geneva, we make the
world’s first public
IMT-2000 demonstration
utilizing our end-to-end
cdma2000 solution.
A month before, Sprint—
the US’ largest CDMA PCS
operator—selects us to
deliver a 3G IMT-2000
system for testing.
10101001010010011
a pioneer in strategic emerging fields such as 3G, digital TVs,
and imaging. >>